Resource Efficient Innovations Database (REID)

Protective packaging for bakery products

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Protective packaging for bakery products
Linpac has launched a new transport tray for bakery goods which reduces the risk of damage and storage issues during transit.
In Use – Currently available throughout Europe, including Spain, Portugal, Italy, France, Germany and Central and Eastern Europe.

Product Waste Reduction

Product Categories

Relevant Materials
Plastic – rigid

Relevant Packaging Formats
Cartons, Other

Supply Chain Phase
Filling, Packing, Retailing, Transportation


Linpac has launched a new transport tray for bakery goods which reduces the risk of damage and storage problems during transit. The trays are used inside the traditional carton board boxes for additional product protection. The design of its recyclable PET trays help to avoid breakages during the transportation of bakery products, such as iced doughnuts and buns.
In traditional packaging, due to their delicate nature, the products are placed directly into the boxes just one layer high without any other protective packaging such as separators. This means the goods often arrive at the supermarket damaged and as a result cannot be sold. The design of the packaging is also wasteful in space.
The new cavitised design and special rib architecture of the tray keeps individual products protected and separate and by turning the trays through 180 degrees, up to three times as many products can be packed in an individual box than previously, and subesequently products can be packed 40 or 60 to a collation unit rather than the current 20.
The trays also work as point of sale unit and can be supplied in a variety of colours.

Potential Benefits

The benefits are reduced transport costs and less damage to fragile stock.

Intellectual Property

The package is designed and manufactured by Linpac.

Consultant View

This packaging solution addresses environmental impacts on many levels. By enabling more products to be transported in a single box, distributors can deliver more products in one trip, reducing costs and helping to limit carbon emissions. But most importantly,  in this particularly fragile product category reduced product wastage is an important objective. It saves environmental impact and reduces the financial cost of waste in the supply chain.

Contacts and Further Information

Company details:
LINPAC Packaging
A1 Business Park, Knottingley
West Yorkshire WF11 0BL
Technology contact details:
Ian Perkins, Business Development Manager
Tel: +44 (0) 1977 671111

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