Resource Efficient Innovations Database (REID)

Snap pot technology

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Snap pot technology
Microwavable snap pots developed for consumer convenience and portion control
In Use – -

Product Waste Reduction, Shelf life extension

Product Categories

Relevant Materials
Plastic – rigid

Relevant Packaging Formats
Cans, Other

Supply Chain Phase
Consumer, Design


The revolutionary microwaveable Snap Pot from HJ Heinz for its famous baked beans was developed both to meet the need for convenience in an increasingly busy world and also in response to our changing society.

Research commissioned by Heinz suggested that single households in Britain rose by 30% in the last thirty years to account for one in five of the population. Similarly, with almost half of all meals now eaten alone, Heinz decided to create a new size that would be suitable for this demographic.

The Snap Pot uses RPC’s patented in-mould perforation technology to create four individual 200g portions integrated into a splittable four pack. The multi-layer PP/EVOH/PP barrier construction enables it to be stored ambiently while maintaining the same high standard of product taste and freshness expected by consumers from the tin can format.

The combination of effective portion control and extended shelf life helps to minimise the potential for any wasted product. This delivers important sustainable advantages as evidenced by a recent report from WRAP which highlighted how we throw away more food than packaging – some 5.3 million tonnes of avoidable food waste – and that food waste has a greater impact on the environment.

Potential Benefits

  • Effective portion control
  • Reducing food waste
  • Long-term ambient product freshness

Intellectual Property


Consultant View


Contacts and Further Information

RPC Bebo Plastik GmbH
Lloydstraße 6
Tel: +49 (0)4761 8600

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