Resource Efficient Innovations Database (REID)

Bluetooth tech embeded into bottle tops to unlock information

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Bluetooth tech embeded into bottle tops to unlock information
Grolsch embeds Bluetooth tech into bottle tops to unlock free movies
In Use – n/a

Benefits
Other

Product Categories
Drinks

Relevant Materials
Glass

Relevant Packaging Formats
Bottles and jars

Supply Chain Phase
Design

Details

Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands.

Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its promotional campaign, which was previously more cumbersome requiring users to type and register serial codes.

Each beacon is protected by a sticker which blocks transmission until the bottle is opened - ensuring the movie has not been claimed or lost before reaching consumers.

When a bottle is opened, the beacon sends a signal to a device with a previously registered serial number and if these match, users can digitally unlock a movie of their choice.

The caps are compatible with modern phones equipped with next-generation Bluetooth connectivity.

Aleksandr Semenov, CEO of Heads and Hands, said: “We were aware of a current campaign being carried out in Russia by Grolsch that allows consumers to enter promotional codes found on its bottles in to its partners websites.

“This enables people to access a movie for free. We liked this idea, but thought we could make the process a whole lot easier. So, we developed this new ‘one-touch’ technology for the bottles in order to facilitate the transaction in a single step.”

Heads and Hands is based in St Petersburg where it designs digital interfaces, web projects alongisde social media and mobile apps.

Potential Benefits

Information, advertising, promotion.

Intellectual Property

tbc

Consultant View

n/a

Contacts and Further Information

Brand: Grolsch
Agency/developer: Head and Hands, St Petersburg

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