Resource Efficient Innovations Database (REID)

Breakfast cereal bag with easy-lock

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Breakfast cereal bag with easy-lock
New Flexible Kellogg's Bags Equipped with Easy-Lock by Aplix
In Use – n/a

Product Waste Reduction

Product Categories

Relevant Materials
Plastic – Flexible

Relevant Packaging Formats
Flexible & Films

Supply Chain Phase


Kellogg's launched a new flexible bag using our intuitive closure EASY-LOCK by APLIX®. These revolutionary flexible bags are now available on shelves in all European countries for SPECIAL K® Muesli and CRUNCHY NUT®. This new bag is more responsive to consumer needs: a less bulky bag, easy to close for the whole family and offering enhanced product preservation.
EASY-LOCK by APLIX® is an innovative polyethylene reclosable system intended for flexible packaging. Its original design comprises self-mating micro hooks, enabling consumers to easily seal their package without perfect alignment. Unlike other closures, EASY-LOCK by APLIX® is perfect for all ages and its resistance to particulates keeps freshness locked in! EASY-LOCK by APLIX® has already received several awards and continues to amaze consumers with its unique features and reliable closure.
The content in this entry has been obtained from publicly available information sources only (e.g. press releases, website and trade press articles) and is subject to completion of a validation process with the technology supplier. Source:

Potential Benefits

Enhanced product preservation. Opportunities in many additional markets such as cheese, coffee, frozen food, pet food, confectionary, detergent.

Intellectual Property


Consultant View


Contacts and Further Information


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