Resource Efficient Innovations Database (REID)

Improve transportation of products through existing distribution channels

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Improve transportation of products through existing distribution channels
Case study: AidPod for life-saving medicines to Children in Remote Villages through Coca-Cola Distribution Channel
In Use – n/a

Storage and Transport efficiency

Product Categories

Relevant Materials
Not Applicable

Relevant Packaging Formats
Not Applicable

Supply Chain Phase
Home delivery, Packing, Storage, Supply Chain handling systems and store replenishment, Transportation


Medicine remains difficult to obtain in remote villages in sub-Saharan Africa. Consequently, 15 percent of the mortality in this area for children under 5 years old is attributed to diarrhea, an easily treatable illness. Coca-Cola, however, is available almost everywhere in sub-Saharan Africa.

ColaLife, an independent non-profit UK-based agency with the idea to leverage the vast Coca-Cola network, collaborated with pi global, specifically pi 3, who developed a structural, self-contained package for an anti-diarrheal kit to nestle into unused space surrounding crated Coca-Cola bottles.

Called AidPod, the package is securely sealed with a strong film that can withstand severe impact, maintain pack integrity and prevent contamination. The AidPod also contains a soap packet separate from the rest of the contents to support hand washing. The medicine is packaged in single-dose sachets to be mixed with water in the AidPod container, which doubles as a clean mixing and drinking vessel.

Potential Benefits

Improve distribution chain. The concept could be applied to different products.

Intellectual Property


Consultant View


Contacts and Further Information

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